Different Types of Point of Sale Displays
With plethora of options for point of sale displays that a retailer can choose from, it can a bit stressful to identify the best choice for them. Literature displays, counter displays, pallet displays, brochure holders and floor displays are only a handful of the most popular options you can get. Most of the display options in addition are divided between permanent and temporary.
As you read this article, we are going to talk about the major types of display units that you could use.
Number 1. Temporary – majority of temporary display units in stores are meant to last for a month or two. Well, the reason for this is that, during manufacturing, only average quality materials are used. Temporary displays on the other hand are perfect for seasonal products, market testing or perhaps, introduction of a new product line.
As for your high ticket merchandises, it is recommended that you avoid using such display. Utilizing screen printed graphics or just anything similar will be a cost effective decision and have the display shipped semi constructed helps in saving time and also, effort.
Number 2. Semi-permanent – this display is a more practical option for retailers that are seeking for something sturdier and at the same time, could last for a period of at least 12 months. The display unit is also made from different materials such as metal, durable cardboard, glass, wood, acrylic and co-polyester.
What’s more, you can make use of these units for displaying your logo printed or brand identifier outside. Using the display allows you as well to hit two birds with one stone as it can accept multiple products at once while helping you to save space and money. Moreover, its high quality build means that it is capable of accepting all kinds of products including your high priced items.
Number 3. Permanent – even with minimal care on your permanent display, it can last for around 36 months as it is quite durable and built to last. Many of these units are made to appear like it’s a separate area within a bigger store or look like a kiosk. The display unit is less seen in a retail environment however, when it is put to used, it is usually positioned near the checkouts or wherever it seems to be appropriate.
You can assure that the unit are going to last a long time as it is made only from the best materials including metal, plastic, glass and wood. And since it has quite large upfront cost, it makes sense to ensure that you are making your selections and decisions done with extreme care.